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I recently volunteered with URB-E at Arroyo Seco, a design start-up that produces the fold-able electric bikes aimed to speed up urban commuting while decreasing its carbon footprint. They were one of the sponsors of the second annual Arroyo Seco Weekend, a weekend music festival held at the Rose Bowl in Pasadena in June. The multi-genre music festival features various concerts on three stages (one being the main stage) spread across the Brookside Park around the Rose Bowl stadium.
The headliners of 2018’s festival were Neil Young & Promise Of The Real, Jack White, Kings Of Leon and Robert Plant & The Sensational Space Shifters. Pretenders, Gary Clark Jr. Belle & Sebastian, Third Eye Blind, Kamasi Washington and Alanis Morrissette were also among the performers.
I attended the second day of the festival as an URB-E volunteer and had so much fun. There were decorations of iconic area landmarks all around the festival area in addition to lots of great food and drink stalls as well as fun activities and games held by the sponsors. The festival appealed to a wide range of audience ranging from students and young professionals to families.
One thing I really liked about the festival was that it reflected Pasadena’s spirit and had a chill vibe at the same time. There was great music all over the area and I enjoyed it a lot as a person who likes a wide variety of music genres. So far I have been in more pop, rap and R&B atmospheres in Los Angeles, so it was a good musical change. My favorite performances were Third Eye Blind and Robert Plant who was previously Led Zeppelin’s lead singer with his band.
I highly recommend checking out the lineup when next year’s Arroyo Seco weekend is announced. You should definitely go if any bands or musicians that you like are performing; having a great time is guaranteed!
Thank you for reading, see you in a future post!
Published on July 9th, 2018
Last updated on April 1st, 2021